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Differentiating Between Meaning and Purpose, And Why It Matters

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Authored  by: Luis A. Marrero, M.A., RODP, LLP

Boston Institute for Meaningful Purpose

Everyone has his own specific vocation or mission in life; everyone must carry out a concrete assignment that demands fulfillment. Therein he cannot be replaced, nor can his life be repeated, thus, everyone’s task is unique as his specific opportunity to implement it. ~ Viktor E. Frankl

July 2017. Updated June 2020.

Reprint from with updates, authored by Luis A. Marrero. (Readers are encouraged to join the International Network on Personal Meaning:

It is not a secret that defining and differentiating meaning and purpose continues to be a challenge for researchers and practitioners alike. This became apparent to me in the course of reviewing the literature while writing my book, The Path to a Meaningful Purpose: Psychological Foundations of Logoteleology. And since publishing the book back in 2013, the debate continues.

Being a practitioner, and being intimately aware that my corporate clients demand clear definitions, I pressed on to define the terms following a reasonable discovery process and studying respected sources. Yet, I wrote the following in the preface of my book:

I must also state that my approach through this book is not to disprove and challenge others’ theories as wrong; rather, my goal and resolve is to offer a framework that is valuable, relevant, and meaningful.

Simply stated, I doubt my infallibility, and do not believe that my theory and definitions are above anyone else’s. My goal has been and continues to be to solve real life problems using sound theory and practical methods. Such a goal requires clear definitions, and I was ready to take a stand for the sake of my clients.


Hereafter I will use meaningful purpose psychology (MP) and its scientific name, logoteleology, interchangeably.

In the logoteleology method, meaning, meaningful, and important are not synonymous. To the question, “What is meaning?” Viktor Frankl (1998) provided a simple and practical answer: “Meaning is what is meant, be it by a person who asks me a question, or by a situation which, too, implies a question and calls for an answer” (p. 62) and “there is only one meaning to each situation, and this is its true meaning” (p. 61). Here are two additional and complimentary definitions from the Merriam-Webster Dictionary:

  1. the idea that a person wants to express by using words, signs, etc.

  2. something meant or intended

Pertaining to what a person wants to express, British analytical psychologist Dale Mathers (2001) summarized well what the combined intended meaning and the decoded meaning denote: “Meaning is an act of communication, rather than a communication” (p. 3). Here, communication is a two-way exchange that succeeds when both parties are “on the same page” or when understanding is shared and mutual. Hence, there is a shared meaning.

The second, meaning as “something meant or intended” is about conveying intentions or aims. This intentional effort is stronger than casual everyday exchange of information. Here is how the dictionary defines “meant”:

  1. to have in mind as a purpose: intend

  2. to serve or intend to convey, show, or indicate: signify

  3. to have importance to the degree of

  4. to direct to a particular individual

  5. to have an intended purpose

  6. Something that is conveyed or intended, especially by language, sense of significance

  7. Full of meaning, expressive.

In MP, we use these definitions of “meaning” or “to mean” to explain how individuals intend, convey and grant significance and value.

For a more in-depth explanation, please refer to the article in my blog, Meaning, Meaningful and Important: The Powerful Three.

“…assigning meaning does not necessarily make something meaningfull in the sense we are using the term. When something is meaningful, it helps answer the question, ‘Why am I here?’ Thus, we view meaning(fulness) — making a subset of sense making: it is sense making in the service of answering a broader existential question about the purpose of one’s existence.” ~ Michael G. Pratt & Blake E. Ashforth, Fostering Meaningfulness in Working and at Work


In Logoteleology, consistent with Frankl’s definition, meaning is a singular intent or goal backed by motives, reasons, and justifications. The abbreviated description for meaning is “aims (i.e., intent and goal) supported by causes (i.e., motives, reasons, and justifications).”

In Logoteleology, a meaning is a singular intent or goal backed by motives, reasons, and justifications.


In MP theory and method, the meaningful builds, enhances, and points to what is significant and beneficial. Acting in a meaningful way intends to honor, respect, exalt, uplift, validate, and value something and someone. For instance, you probably believe that your country’s flag is meaningful because of what it represents—the kinship with fellow citizens, the country’s history, its language, culture, and traditions—all which have a special significance in the flag’s colors. You would also agree that, for some individuals, serving and doing good to others is meaningful. This is consistent with psychological literature where meaningfulness is defined “as a generally positive or beneficial outcome for individuals and organizations” (Berg, Dutton & Wrzesniewski, 2013, p. 82). Pratt and Ashforth state, “By ‘meaningful,’ we mean that the work and/or its context are perceived by its practitioners to be, at minimum, purposeful and significant” (Pratt and Ashforth, 2003). Joseph F. Rychlack (1994) defines meaningfulness as “the extent of personal significance that a particular meaning has for the individual concerned.” In contrast, the meaningless is something or someone we could consider useless, trivial, worthless, insignificant, as well as having low value. For many of us it is not difficult to discern what is and is not meaningful behavior. Hence, meanings can be meaningful or meaningless.

Finally, meaningful behavior is outward looking, while meaningless behavior is inward looking.  

“As to the feeling of meaninglessness per se, it is an existential despair and a spiritual distress rather than an emotional disease or a mental illness.” ~ Viktor Frankl, Man’s Search for Ultimate Meaning, p 134 ~


In MP theory, “important” does not equate “meaningful.” Nor does “unimportant” parallel “meaningless.” In MP, a person can give importance to the meaningless, as has been defined in this article.

Figure 1. Meaningful / Important Quadrant

Figure 1 presents four behavioral options individuals and institutions can follow and apply.

  1. The important and meaningful displays behavior intended to edify and improve. For instance, I can choose to recognize a peer for a job well done.

  2. The unimportant and meaningless indicate behavior that avoids demeaning others. As an example, I decide not to infer that my theory and method is better than others’ approaches.

  3. The important and meaningless bears out behavior intended to demean and degrade people. As in the case of a bully in a schoolyard who verbally and physically abuses others.

  4. The unimportant and meaningful reveals behavior that neglects to build and edify others. As when a person chooses to neglect recognizing another for her or his good performance.

Based on these explanations, options one and two are more acceptable and worthwhile. Options three and four should be avoided at all cost.

“…we have to choose between what is important and what is not, what is meaningful and what is not. We have to become selective and discriminating.” ~ Viktor Frankl, Man’s Search for Ultimate Meaning, p 120 ~


“Everyone has his own specific vocation or mission in life; everyone must carry out a concrete assignment that demands fulfillment. Therein he cannot be replaced, nor can his life be repeated. Thus, everyone’s task is unique as is his specific opportunity to implement it.”  ― Viktor E. FranklMan’s Search for Meaning

In the MP method, and consistent with psychological theory, purpose fulfills meanings.

People act on the basis of meanings. ~ Roy F. Baumeister, Ph.D

Let me provide a simple example of meaning and purpose in action through an individual’s professional meaningful purpose (Marrero, 2013, p. 164).

I publish children’s books in order to promote the love of learning.

In the MPP method, a meaningful purpose must answer three questions, the first related to the purpose, the second to the beneficiaries, and the third to the meaning.PurposeWhat do you do?I publish and promoteBeneficiariesFor whom? Who benefits?ChildrenMeaningHow do the children benefit?Through the love of learning

Hence, the intended meaning is to encourage the love of learning. The meaning is fulfilled through the purposeful actions of publishing and promotion.

The ancestor of every action is a thought. ~ Ralph Wando Emerson

Here is an example from the corporate world.

The on-time airline of the business traveler.PurposeWhat do you do?We provide air travel serviceBeneficiariesFor whom? Who benefits?The business travelerMeaningHow do business travelers benefit?We get to the destination on time

As you can see from the previous examples, the role of purpose is to fulfill a meaning. Notice that purpose entails the use of verbs. In our method, meanings provide the why, while purpose provides the what and how.

“An active life serves the purpose of giving man the opportunity to realize values in creative work, while a passive life of enjoyment affords him the opportunity to obtain fulfillment in experiencing beauty, art, or nature.” ― Viktor E. FranklMan’s Search for Meaning


“What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task. What he needs is not the discharge of tension at any cost but the call of a potential meaning waiting to be fulfilled by him.” ― Viktor E. Frankl

To overcome the tendency of treating meaning and purpose interchangeably as if they are the same, I went to the Greek dictionary and concordance to help me differentiate between both. Here is what I found.LOGOS (MEANING) λόγοςTELOS (PURPOSE) τέλοςReasonConsummationCauseClosureGroundResultsA thoughtReaching end/aimExpectationPurpose

Hence, in our method, as previously explained, meaning (logos) is how something or someone is defined, as well as an intention or reason for doing something; while purpose (telos) is the fulfillment or consummation of the meaning. One intends, the other accomplishes. Meanings are fulfilled through purposeful action.

Frankl saw three possible sources for meaning: in work (doing something significant), in love (caring for another person), and in courage during difficult times.”


Differentiating and clearly defining meaning, meaningful, meaningless, important, unimportant, and purpose—as defined in this article—allows logoteleologists to aid clients with confidence and certainty. Clients also find the definitions practical and can quickly discern what their current behavior says about their meanings. To be more specific, clients can quickly determine if their meanings are meaningful or meaningless, and what has prominence or importance in their lives or style of leadership. For instance, guided by a qualified logoteleologist, they can answer the sample questions, “I have been living my life as if what is its meaning?”  and “I have been leading my organization as if what is the meaning of my leadership?”

Using the Meaning / Important Quadrant, and understanding the consequence of each of the four options, the client is encouraged to take responsibility (self-determination) for her or his life, and to choose which path to follow. If the client selects to give importance to the meaningful, she or he is encouraged to commit to a meaningful life purpose consistent with her or his choice and strengths.

For more information on how to leverage these definitions for coaching, therapy, counseling, and Organization Development consulting, please contact the author ( Comments and questions are also encouraged.

“Woe to him who saw no more sense in his life, no aim, no purpose, and therefore no point in carrying on.”  ― Viktor E. FranklMan’s Search for Meaning

Copyright 2017 Luis A. Marrero. All rights reserved.


  1. Berg, J. M., Dutton, J. E., & Wrzesniewski, A. (2013). Job crafting and meaningful work. In B. J. Dik, Z. S. Byrne, & M. F. Steger (Eds.), Purpose and meaning in the workplace (pp. 81-104). Washington, DC: American Psychological Association.

  2. Fabry, Joseph B. (2013). The Pursuit of Meaning: Viktor Frankl, Logotherapy, and Life. Charlottesville, Virginia: Purpose Research LLC

  3. Frankl, V. E. (1998). The will to meaning: Foundations and applications of logotherapy. New York, NY: Meridian.

  4. Frankl, V. E. (2000). Man’s Search for Ultimate Meaning. New York: Basic Books

  5. Marrero, L. A. (2013). The path to a meaningful purpose: Psychological foundations of logoteleology. Bloomington, IN: IUniverse.

  6. Mathers, D. (2001). Meaning and purpose in analytical psychology. Philadelphia, PA: Taylor & Francis.

  7. Pratt, . G. & Ashforth, B. E. (2003) Fostering Meaningfulness in Working and at Work. In Cameron, K., Duttn, J., & Quinn, R. (Eds.), Positive organizational scholarship. San Francisco: Berrett-Koehler

  8. Rychlak, Joseph F. Logical Learning Theory: A Human Teleology and Its Empirical Support. Lincoln: University of Nebraska Press, 1994.

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