
It Starts With a Paradox
We do not suffer for lack of answers. We suffer despite answers being all around us.
For decades, individuals, practitioners, and organizations have been presented with countless “to-do” frameworks and behavior-focused solutions—yet the same problems persist. Engagement remains low. Leadership struggles continue. Relationships break down. People feel stuck.
The issue is not a shortage of information.
It is a shortage of the meaning clarity that Logoteleology provides.
Meaning—healthy, intelligent, authentic, and purposeful—determines the direction and quality of human action. When meaning is distorted (dysmeaning), even the most sophisticated strategies fail. When meaning is clear and aligned with purpose, transformation becomes possible and enduring.
This paradox gave rise to Meaningful Purpose Psychology (Logoteleology) and to the Institute dedicated to advancing it.
Who We Are
Founded in 1986 in Boston, Massachusetts, by Luis A. Marrero, M.A., RODP, MLP, the Boston Institute for Meaningful Purpose began as The Boston Institute for the Applied Behavioral Sciences, dedicated to research, applied social sciences, and the training of professionals in Organization Development (OD). Over the years, our work expanded to OD consulting for global enterprises, leadership assessment, executive coaching, and professional development.
Luis A. Marrero developed Logoteleology after years of observing how meaning
(or lack of it) shaped outcomes in human and organizational contexts.
Decades of work with global enterprises—spanning leadership assessment, coaching, training, and organizational development—consistently highlighted meaning as the root determinant of success or dysfunction. These patterns became central to shaping the psychological science of Logoteleology.
This discovery propelled the Institute toward its present identity and purpose.
Our Evolution
The publication of The Path to a Meaningful Purpose: Psychological Foundations of Logoteleology marked a turning point. The Institute embraced a name and mission reflective of its scientific contribution:
Igniting the power of meaningful purpose as a force for transformation.
Our mission rose in response to a global paradox: humanity possesses answers, models, and tools—yet remains trapped in cycles of meaninglessness. Legacy approaches treat symptoms, overlooking the underlying meaning structures that determine whether change will endure.
Our Distinct Approach
While many organizations today speak about meaning and purpose, the Boston Institute for Meaningful Purpose advances something fundamentally different. We do not offer inspirational meaning-work, motivational exercises, or surface-level purpose statements. Instead, Logoteleology identifies and aligns the internal structures shaping meaning quality to ensure lasting positive effect.
Our approach is grounded in Logoteleology—the psychological science of meaningful purpose that examines how meaning is formed, how dysmeaning develops, and how meaning clarity drives lasting personal and organizational transformation.
Meaning, in our work, is not an abstract ideal or emotional experience.
It is a measurable, analyzable structure with standards of health, intelligence, purposefulness, and alignment.
Through Meaningful Purpose Psychology (MPP), we work at the root level—removing meaning distortions, establishing authentic purpose, and aligning action only after clarity has been achieved.
This depth and rigor differentiate our work from other meaning- and purpose-based approaches.
We do not treat symptoms.
We address meaning as the cause—and action as its sustainable effect.
This meaning-first methodology lays the foundation for integrated wellbeing and prosperity, enabling individuals, relationships, and organizations to flourish.
Our Thought Leadership
Alongside The Path to a Meaningful Purpose, Luis A. Marrero coauthored Meaningful Purpose: A Primer in Logoteleology with longtime collaborator Daniel Persuitte. Published in 2022, the book offers a clear and comprehensive introduction to Meaningful Purpose Psychology (MPP), distilling decades of research and practice into accessible frameworks, diagnostic tools, and real-world applications.
These works are foundational for practitioners, leaders, coaches, educators, and individuals seeking a rigorous, evidence-based approach to meaning and human thriving.
What We Offer
Our Positioning
We help individuals, practitioners, and organizations remove the meaning barriers that hold them back, align their goals with authentic purpose, and achieve lasting, integrated wellbeing and prosperity through the logoteleological science of meaning.
We deliver this through:
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Practitioner Certification & Advanced Training
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Meaningful Purpose Insight Laboratories
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The Meaningful Purpose Love Lab
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The Meaning of Life Lab (Modules 1–4)
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Leadership Assessment & Development Programs
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OD 2.0 Organizational Consulting
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Executive, Personal, and Couples Coaching
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Speaking and Keynotes on Meaningful Purpose and Leadership
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Customized Programs
All offerings are grounded in our proprietary Meaning Construct, the Meaningful Path, and the Meaning Quality framework. We begin with clarity. Our programs are designed to create personal insight and professional effectiveness. We identify and remove dysmeanings. We establish meaningful aims. Only then do we move into the “to-do” stage—ensuring that action is aligned with purpose and capable of producing lasting change.
Our Commitments
We partner with individuals seeking personal clarity and meaningful growth; with practitioners pursuing deeper, more effective methods; with leaders working to create meaningful purpose-determined cultures; and with organizations striving for sustainable, people-centered prosperity. Through research, collaboration with professional associations, and the development of evidence-based practices, we advance the field of Meaningful Purpose Psychology worldwide.
Outcome Highlights
"Working with Luis Marrero has been a truly transformative experience. He has helped me navigate through personal and professional challenges with clarity and purpose. His guidance allowed me to focus on what truly matters, find a deeper sense of meaning in my journey, and, most importantly, stay committed to my professional path without compromising my personal growth. Luis has a unique ability to ask the right questions, challenge limiting beliefs, and provide the support needed to move forward with confidence. I highly recommend him to anyone looking to gain clarity, resilience, and a renewed sense of direction in life."
Mike Zarate
Managing Director, Vogue Interiors
"I had the absolute pleasure of working with Luis about a year ago. He completely changed my perspective and direction in life; I often felt I was climbing the wrong ladder of success, and he provided me with guidance by asking questions no one else had ever asked me before. I recommend him to anyone feeling lost or lacking purpose. 10/10, my friend, you changed my life."
Leighton Hope
"Mr. Marrero worked with me ... , on two organizational development programs, the latest and most important being the Board of Directors strategic planning retreat at the Disney National Entrepreneur Center. Mr. Marrero provided proactive human resource strategic planning and direction to the Board of Directors to address HBIF's current vision, mission, values, core objectives, strategic plan, budget and operational plans with the objective of continuing our drive to become the preeminent (Hispanic) business development and technical assistance organization for economic growth in Central Florida. In essence, Mr. Marrero ensured that each area of the retreat (and previous project) met our needs and expected goals. Great commitment, dedication, and attention to detail."
Jorge Franchi
You can find more testimonials HERE.
Explore Further
Learn more about our books, programs, and upcoming laboratories. Whether you seek personal transformation, professional mastery, or organizational development, we invite you to experience what becomes possible when meaning comes first.
Discovering Life’s Answers — one meaning at a time.
Please find the books on meaningful purpose mentioned above using these links: Meaningful Purpose: A Primer in Logoteleology and The Path to a Meaningful Purpose: Psychological Foundations of Logoteleology, or through websites where books are sold, including www.amazon.com, www.barnesandnoble.com, and www.iuniverse.com.







