We know more than ever about what helps people flourish. Yet knowing what is healthy, wise, or beneficial does not guarantee that we will live accordingly. Why? Meaningful Purpose Psychology—scientifically known as Logoteleology—proposes that between what we know and how we live are the meanings through which we understand ourselves, other people, and reality. This article explores how those meanings develop, why not every meaning deserves our trust, and how healthier meani

© 2026. Luis A. Marrero. Boston Institute for Meaningful Purpose "It's sobering to think that you and I can know about a social process that distorts our thinking and still be susceptible to it." David G. Myers, PhD Early in my journey toward developing Meaningful Purpose Psychology, I discovered a central obstacle to a meaningful life: the illusion that we already understand. This insight resonated deeply with my training and practice in Transactional Analysis (Berne, 1961,